Purpose & Strategy

Lars Kolind - LarsKolind.dkI want organizations to have impact beyond just making money. In fact, I believe the best way to make money is by having a positive impact on people. As Benjamin Franklin said, “The best way to do well is by doing good.”

Purpose before profit.

The conventional company makes pumps and sells them at a profit. The UNBOSSed company helps provide clean water to the poor. If they do that really well, they of course end up making good money.

A powerful purpose shapes everything the company does – product design and manufacturing, marketing and sales, customer service, management and internal operation.

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Resource material

UNBOSS chapters 2, 3, 4, 5
UNBOSS video
Video about purpose (in Danish)
Video: The company of the future is a movement (in Danish)